Pure Infant Care

Baby skin care is just as important as our own adult skin. Newborn skin is delicate therefore chemicals, fragrances, and dyes in clothing, detergents, and baby products can cause newborn skin irritation, dryness, chafing, and rashes. However, there’s much you can do to protect your baby from these skin problems. Using the products within our Pure Infant range will assist you in bathing your baby as well as every nappy change.