Pure Personal Care

Why product choice is more important than you think..

Your skin is your largest organ and most washes work by stripping the body of everything on the skin’s surface. While this gets rid of any sweat, dirt or day-to-day build up, it also strips away the body’s natural oils. These oils keep our skin soft and hydrated, and at the same time work as a protective barrier. It’s important to choose a body wash that is ‘moisturising’, ‘non-drying’ or ‘hydrating’ as this will help replenish the oil that has been removed.

Moisturizing your skin should be a part of your morning and nighttime skin care routines – no matter what your skin type may be. If you suffer from dry skin, eczema, psoriasis or even allergic type skin, it is essential that you replenish your skin after washing everyday.